The book and media industry, the digital literature business and career opportunities
The book and media industry offers a great variety of possible fields of employment and activity, new and constantly changing career paths, and a considerable potential for innovation and development. But since, whatever their range of products may be, publishers need to make economic and financial decisions, students of book studies also learn about economics and environmental sustainability.
Students of book studies must recognise the potential of a particular product for value creation as well as the impact of their decisions on the success of the media and publishing company in question. Business knowledge is hence a constitutive component of the book studies programme in Munich.